Serving society has become a central goal for many individuals and organizations worldwide, and India is no exception. The number of people contributing and the amount being donated continue to grow year after year. In 2024, Indian philanthropy saw significant contributions from leading industrialists and high-net-worth individuals, reflecting a deepened commitment to societal betterment. Shiv Nadar, founder of HCL Technologies, led the list with donations totaling ₹2,153 crore, marking a 5% increase from the previous fiscal year Mukesh Ambani and his family secured the second position, donating ₹407 crore through the Reliance Foundation, an 8% rise from the prior year. The Bajaj family climbed three ranks to third place with a contribution of ₹352 crore, reflecting a 33% increase from the previous fiscal year. Other notable philanthropists include Kumar Mangalam Birla and family, who donated ₹334 crore, a 17% rise from the prior year, and Gautam Adani and family, who contributed ₹330 crore, a 16% increase. Collectively, the top ten donors contributed ₹4,625 crore, accounting for 53% of the total donations in the list of over 200 donors. These figures underscore a growing philanthropic culture among India's affluent, with education, healthcare, and rural development being primary focus areas. The trend indicates a broader commitment to addressing societal challenges and promoting inclusive growth. However, the true magnitude of contributions is far greater when we consider the donations made by the general public, along with the charity work being carried out by small NGOs and individuals across the country. Despite the progress, the needs of the nation remain vast, and it is imperative that every family contributes to alleviating the hardships faced by the underprivileged in remote areas. It was with this thought in mind that the Plus Approach Foundation (PAF) was established in 2011. While we have made small strides, PAF continues to serve the underprivileged through various initiatives, in particular empowering the villagers, through remedial and digital classes, sewing classes, the Sapno Ka Ghar program, the Vidushi Vivah Kanyadaan Yojna, the YIC Transformation Academy, and providing artificial limbs to amputees including help to needy people. PAF remains committed to serving needy families across these areas, relying on the generous donations and sponsorships we receive from individuals and corporates. I take this opportunity to express my heartfelt gratitude to all the members, volunteers, trustees, sponsors, and donors whose unwavering support has been instrumental in enabling PAF to reach its present level of impact. As we move forward, our team will continue to work towards the positive transformation of society and the betterment of those who need it most. Best wishes, Vidushi Karnatak Managing Trustee